Hello

Welcome!

I'm Linying Cheng, a visual communication designer working at the intersection of strategy, psychology, and creative expression.

With a background in psychology and economics, I approach design with both insight and intention. I focus on creating visual systems and storytelling-driven work that feel clear, meaningful, and emotionally resonant. My practice spans branding, illustration, and visual communication design, shaping ideas into visuals that connect with people and motivate them to act.

​

Thank you for being here. I look forward to creating something thoughtful and impactful together.