LINYING CHENG
About
I started my journey studying Economics and Psychology, trying to understand how people think, choose, and interact with the world around them.
The deeper I went into human behaviour, the more I felt pulled toward something different. I realized I didn’t just want to study stories from the outside. I wanted to create work that could step into someone’s world and actually connect with them
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That shift led me into design and illustration. It finally gave me a language that could hold both insight and emotion at the same time. Today, I bring strategic thinking into creative work, not because it sounds good on paper, but because it genuinely helps ideas land with clarity and heart. I care about designing things that feel thoughtful, honest, and intentional. Work that understands before it speaks. Work that stays with people a little longer than expected.​
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I’m building toward a bigger purpose now. One rooted in creativity, healing, and connection. I want to keep creating work that makes people feel seen, while also exploring how art and human understanding can help us grow into ourselves and return to each other more gently.
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If something here resonates with you, I’d love to connect. Whether it’s an idea, a collaboration, or just a conversation you’ve been wanting to have but haven’t said out loud yet.
Linying
Founder, Linvigor Creation
Education
Master of Psychotherapy and Spirituality
(Specializing in the Art Therapy Route)
St. Stephen’s College | In Progress
Currently pursuing advanced graduate studies that bridge clinical psychological theory with creative and spiritual practice. This specialized route explores the transformative potential of art as a tool for healing, self-discovery, and human connection. My training emphasizes a holistic approach to wellness, blending psychotherapy concepts with creative intervention strategies. By integrating these therapeutic insights into my professional practice, I offer a uniquely empathetic and psychologically-informed perspective on visual communication, ensuring that my design solutions are as human-centered as they are strategically aligned.
Bachelor of Design with Distinction
Majoring in Visual Communication Design
(Business and Marketing Route)
University of Alberta
I developed a specialized skill set in using design to communicate powerful branding and marketing strategies. My coursework included various design areas and business concepts, which equipped me with expertise in market research, brand management, and strategic advertising. This interdisciplinary background enables me to create visually impactful and strategically aligned solutions across diverse communication fields.
Bachelor of Arts
Majoring in Psychology and Economics
University of Alberta
This foundational degree provided a dual understanding of human behavior and market logic. By studying the intersection of psychology and economics, I gained deep insights into how individuals make decisions and how systems of value function within society. This academic background serves as the analytical core of my consulting work, allowing me to approach every creative project with a balance of data-driven strategy and an intuitive understanding of the human experience.
Honors & awards
2024
Louise McKinney Scholarship
Government of Alberta
2023
Shelah Ruth Award in Visual Communication Design
2022, 2023
Jason Lang Scholarship
Government of Alberta
2022
The Eva Toban Scholarship
University Name
2022
Undergraduate Leadership Award
University of Alberta
2013
Top 3 Presentation
LEAD Conference
Awarded to students who are residents of Alberta with superior academic standing enrolled in an undergraduate degree at the University of Alberta. Each year, up to 1,450 scholarships are granted across the province, recognizing exceptional undergraduate students.
Awarded to students based on their academic standing enrolled in any year of a Bachelor of Design in Visual Communication Design.
The scholarship recognizes and rewards Alberta post-secondary students for their academic achievements and encourages them to continue in their undergraduate or professional program of study.
Received annual scholarship for Design and Fine Arts Studies, awarded to high-achieving students with a GPA of at least 3.5 and minimum of 4 full course equivalents completed in the previous academic year. Selected by award committee based on creative promise. Honoured to have been chosen with a 3.8 GPA in first year of design program.
This is awarded to students based on demonstrated leadership through involvement in university, community, or other extracurricular activities.
In October 2013, as a member of the University of Alberta residence service delegation, I attended the LEAD Conference hosted by the Residence Life Professional Association. At the conference, my presentation on international student life stood out among participants from all over the country and was honoured with 3rd place.
Volunteering
2024 - Present
Board Member
Marketing &Communications
Alberta Musice Education Fundation
As a board member overseeing marketing and communications, I support AMEF’s mission by enhancing brand visibility, engaging with the community, and driving strategic outreach initiatives. My role includes:
-Developing and executing marketing strategies to increase awareness and participation in AMEF programs.
-Managing digital and social media communication to strengthen audience engagement.
-Collaborating with fellow board members to align messaging with organizational goals.
-Overseeing branding and promotional materials to maintain a consistent and professional presence.
2022-2023
VP Social Media & Marketing
Student Parents On Campus
As VP Social Media & Marketing, I created and executed promotional strategies, developed a social media calendar, engaged with followers, collaborated with the executive team on advertising campaigns, and created marketing materials. This role taught me about clear communication, strategic planning, and creativity in marketing.
2022-2023
VCD Representative
Student Design Association
As a visual communication design student representative,
I liaised between the student body and the association and collaborated with other representatives to organize events, workshops, and exhibitions. This role taught me effective communication and advocacy skills, as well as valuable experience in event planning and teamwork.
2013-2014
Social Media Assistant
University of Alberta
As a social media assistant, I assisted the team in creating and scheduling content for multiple platforms, engaged with followers, and monitored social media metrics. Additionally, I offered tours to prospective clients. This role provided valuable experience in social media management, analytics, and content creation.