Packaging Design

April 2023

This is the packaging design for a luxury chocolate brand. The objective is to employ color and shape to evoke an emotional response that resonates with the chocolate's flavor. While traditional luxury brands typically use dark colors, I opted to use saturated colors to attract customers in an innovative way. The design is rooted in color psychology to establish a connection with the consumer. The packaging is comprised of two layers, with a shaped sleeve cover over a patterned box, which creates a sense of luxury. The use of overlapping design elements, including the logo, symbol, and pattern, contributes to the cohesiveness and a visually dynamic diagonal composition.